My name is Vincent and I am the co-founder at LB Networks. My company's business focus is to generate leads and find clients on behalf of our own clients. So essentially helping on the sales side of our clients and supporting them.
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What was the main business challenge you tried to resolve?
The main challenge for us was to figure out the direction to move our business from a B2B service business to a completely different model, which is a SaaS model (software as a service) in terms of strategy, support, technology, etc.
How did you solve it?
So essentially, we have solved it by having workshop sessions with Josh and Sean at Aurora. They helped us to figure out a strategy to adopt and to move to SaaS business model. We solved it by identifying our strengths, competitive positioning of our model, solutions and putting it into practice to build a commercial and pricing strategy around it.
What was the impact on your business?
We're really clear about core competencies and strength and in the direction to take for our SaaS model. The impact has also been in terms of pricing strategy and identifying our target audience, target customers and how to reach out to them. They helped us to create a valuable package for customers in which they could identify everything around: pricing the package, software and to phrase to different perks that come with the software.
What were your key success factors?
Our key success factors were to have some clarity in our roadmap. Basically, put milestones into our project and identify the right the truck to go on to start-ups things. I mean, to build a company, develop our project and to also build a sensible pricing strategy, identify our target audiences and how we're going to approach them. Also, to identify our proposition and show to our customers. These were the things that we wanted to work on with Aurora and we figured it all out.
Strengths
I liked how straightforward it was to talk with Sean and Josh. We used different platforms to visualize all the things that we're doing and the progress we were making. I like the preciseness of the things that we need to do and what the output would be. Additionally, the follow ups after the sessions was a great part of the whole service that they provided.
What was unique/special about the supplier?
I guess something unique about them is that they combine: technology, software, start-up expertise and finance background. Sean and Josh were able to suggest things as we were going through the process. They were flexible and we were able to schedule a few sessions within a very short time frame. They had a basic understanding of our needs and we’ve built kind of personal relationship, which is always great.
Areas to Improve
We didn't really miss anything in particular. Maybe they might have somebody within the company or somebody that would bring a set of technical skills in terms of software development and engineering when coaching tech start-ups. That would be the only thing I can think of, overall, it is pretty great.
Recommendations to others
If you need a team to help you with your strategy, design, execution, pricing model or with anything related to the strategy - Aurora is a really good choice. They have a great expertise in this type of business, and they have a network of people around them that can help you to kick start journey by recommending you to other people.
They're also nice, it is very important when you're working together with someone and they are listening to what you're saying.
I would definitely recommend Sean and Josh and the whole team of Aurora. They've been doing a very good job with us.
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