Total Design

We are an independent creative agency, populated by a diverse and devoted group of strategists, storytellers, designers, marketeers and digital developers.

We believe in independent thinking, a holistic view on design and 
a human-centric approach. This total design-mindset enables us 
to build emotionally relevant and impactful brands and communication.

Our full-service offer includes brand platforms and visual identities, interior concepts, products and packaging, websites and digital innovation, advertising and communication campaigns.

We were founded back in 1963 by some of the most progressive thinkers of its time, and we continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients.

Total Design positioned Dutch design internationally with projects including the wayfinding at Schiphol airport, the marketing of the Stedelijk Museum Amsterdam, the stamps of PTT Post, the national phonebook and the logo and visual identity of Randstad.

Some of our more recent clients include Océ (Canon), Staples, DNB, Bavaria, HEMA, The Van Gogh Museum, De Persgroep, ABU, Nationale Nederlanden, GustoMSC, Dynniq, GrowWork, the Municipalities of Utrecht, Rotterdam and Amsterdam, various government ministries, TU Eindhoven, the VU, Tergooi Hospital, NPO, the Heart Foundation and Sanquin.