6 Things Your Visitors Want to See When They Land On Your Website

Website design defines the strategy of any business or individual. A good website design, especially the landing page, is a make-or-break for any website’s success. The internet user of today’s world takes only a few seconds to decide whether or not they will stay on the website, and this decision heavily depends on their experience with the landing page. The leading web development and e-commerce website development companies understand that designing a webpage that has all the items a visitor wants to see on a landing page is of supreme importance.

To meet the expectations of a prospective customer or website user, below are some important points you should consider when designing a landing page for your website:

1.Loading Time

The most important factor in retaining a user on your website is the loading time. More than half of web users expect a site to load within 2-3 seconds. People are likelier to abandon your site if it takes more than 3 seconds to load.

There may be multiple reasons behind a high loading time, including a busy web host, heavy graphics, increased response time, etc. Top website development companies deploy various techniques to ensure your websites load in a minimum timeframe.

2.Company Intro and Services

When a user taps on the website link, they expect to see some basic information about what the website is about and which service are you offering. Your landing page must contain key information about the product or service you are offering. After all, keeping the home page simple is a great idea, but it never means depriving the user of basic information about the company profile and services.

3.Clear and Concise Menus

Many internet users are repulsive to websites with complex menus and excessive links on the landing page. Your menus should be very concise and user-friendly. For example, if a person is searching for T-shirts, they should spot them easily on the menu instead of wondering how to get to the page.

4.Easy Navigation

Menus make navigation extremely easy for any user. Menus are easily visible to both computer and mobile device users. Other than that, your website navigation through links should also be easy. The landing page must contain useful links in the content placed visibly.

5.Engaging Content

Plain bland content fails to appeal to the user and results in users exiting the website. Keep the content of your landing page extremely engaging and eye-catching. Use hypertext links inside the content to facilitate users to navigate to related pages as they go through the content.

6.Graphics and Videos

Graphics and videos are a big hit when it comes to landing page content. Users expect visual appeal in a website. Webpages with too much text fail to get user attention. Add graphics and videos within the content or in a separate gallery. Background images, gifs, and video links enhance the overall look of your website and catch user attention.

Reach Out to Xpeer for Web Development Services

You don’t need to worry about designing a perfect website yourself. Xpeer provides a unified platform for both website development companies and businesses seeking web development services. With Xpeer, you can choose from a list of top website and web app development, e-commerce website development, iOS and Android application development, and software testing companies. Xpeer also provides an extensive review and service history of the company to help you make your decision.

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