Traditional Marketing Tactics That Still Work in the Digital Age

In today’s digital age, the internet has played a significant role in changing the way businesses market their products and services. It has become a battlefield for marketers, and with growing competition, it has become harder to find the right leads and rank higher on search engines.

However, certain traditional marketing tacts are still faring well. While SEO and digital marketing strategies are still the main priority for marketers, the competition means they would have to continue using the following traditional marketing tactics.

Email Marketing

Email marketing is still doing well today. Over 333 billion emails are sent and received every single day. Around 4.26 billion people in the world use email. Through email marketing, businesses can reach those who use email as their main form of communication.

Snail Mail

This might be the most outdated marketing tactic; however, sending messages through direct mail has increased the response rate by 10 times. According to a 2019 report, consumers who receive direct mail about a product or service are more likely to make the purchase.

While email marketing can often end up flooding consumers’ inboxes or going straight to spam, they receive direct mail at home. It adds a personal touch that most online marketing tactics lack.

Print Advertisements

Print may not be dead after all. Print advertisements are still leading to better brand recognition. People across multiple age groups can recognize companies through print ads. Around 46.2% of millennials and Gen Z are using ad blockers. However, most people still read print advertisements instead of throwing them away.

The ROI can differ for each campaign depending on the targeting measures, among other things. However, one certain thing is that print ads can still be just as effective as paid online or digital ads.

Account-Based Marketing

This is not an old-school or traditional marketing strategy, but since it’s a personalized marketing tactic, it sits in the group of older marketing tactics. To personalize a marketing campaign, companies can reach out to their clients and address them by their names.

They can address a particular client’s desires and provide a customized experience. ABM strategy results in 117% more signups and offers an ROI of 97%. It leads to more sales, and more demographics can identify a business’s products or services.

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