What is Magento Development and Why does it Matter?

Magento is an eCommerce platform formed on open source technology that offers online traders a flexible shopping cart system along with control over the look, content, and performance of their online store. Magento provides prevailing marketing, search engine optimization, and catalog-management tools.


Magento's capability to scale consents shops with only a few products and simple needs. It offers a variety of plug-ins and themes which can easily enhance a customer's experience. 


This gives users the ability to control the look, functionality, and content of their online store without compromising the shopping experience. In addition, Magento gives its users a variety of useful tools and features. This includes marketing, search engine optimization, and catalog-management tools.


Magento development involves an extensive range of tasks and a broad skill set, from installing and configuring a Magento store from the scratch, to developing Magento themes and custom features, upgrading a store to the latest version, and migrating from another platform to optimizing the store’s performance.


Why Magento is Important for a Business?

It enables a developer to add almost everything to a site and customize the site according to the client's requirements. In addition to all these, Magento development companies can perfectly handle Magento to help an e-commerce business in the following ways:


SEO-Friendly

The technique of optimizing product pages and descriptions with Magento Enterprise Edition is quite convenient. As it was designed keeping SEO in mind, it creates SEO-friendly URLs. Also, the websites created using Magento are approachable so an eCommerce store will be compatible across all devices and browsers. Along with improved SEO, a store can also excel at customer experience.


Faster Loading

One of the biggest benefits of using Magento is the impeccable speed of the website. In a world with a millennial audience, the website's loading speed is very critical. Recent Google statistics indicate that 50% of users abandon sites that take more than 3 seconds. Despite the heavy load on your store, Magento lets you keep lower load times.


Flexible Content Management

Content Management is also quite flexible with Magento. It consents store owners to modify the offerings and make the store user-friendly. Magento comes with an intuitive page editor, which is used for businesses looking to control the functioning of the store. This tool helps manage the web pages without acquiring any technical knowledge.


Highly Customized

Everything can be customized with Magento, ranging from the appearance and feel of the store to the way it configures the product categories. But mounting a fully modified store necessitates it to be coded from scratch. The platform also deals with an option to select from a diversity of payments, shipments, and languages to cater to your customers in a friendlier manner. Magento has a lot of plugins that help enhance the functionality of the online store.


Advanced Reporting

Regular reporting is very critical for an eCommerce store. With Magento, numerous high-end reporting structures offer almost 20 reports through the web interface. All the chief insights such as orders, customers, and products are offered by the reporting feature. The report keeps on modernizing continually to show the latest information.


Xpeer can introduce a flexible and reliable Magento development agency to design, develop, and deploy online eCommerce stores using the Magento framework. The result is a striking eCommerce website with influential features.