What Is LinkedIn Marketing?
LinkedIn marketing involves using LinkedIn to build connections, generate leads, increase brand awareness, grow business partnerships, and share valuable content. Ultimately, this drives traffic to your website and helps with business growth.
Because the platform offers an excellent way to expand professional networks, it remains a crucial part of an effective marketing strategy.
The social media channel exposes you to many online brands and professionals, giving you a chance to foster relationships and earn a spot in the growing digital world.
Why Market On LinkedIn?
As a brand that seeks growth opportunities, you may be tempted to put all your efforts into the big three, including Twitter, Instagram, and Facebook.
While these platforms are great for reaching your target audience, you are committing injustice to your business by excluding LinkedIn.
Data reveals that LinkedIn generates 227% more effective leads than Twitter and Facebook. So, it wouldn’t be wrong to consider it an integral part of escalating your business.
However, note that LinkedIn marketing is different from typical social media marketing. It’s less about selling and marketing your products and services. Besides, the LinkedIn audience also gets offended when you blatantly push your business to achieve desired results.
You must implement LinkedIn marketing strategically through articles and posts to capture the audience's attention while sounding less tacky.
The audience is automatically drawn to businesses offering value, and they’ll naturally follow you.
Benefits of LinkedIn Marketing
On the surface, LinkedIn seems similar to Facebook. You need to set up your account, upload your profile picture, and add a cover photo. Besides, bio and credentials are some other boxes to fill.
But there’s a fine line between how both platforms operate under the surface. If you know how LinkedIn works, you can make the most of your next LinkedIn marketing campaign. We’ve curated a few advantages of marketing on LinkedIn below.
Connect to a More Professional Audience
One of the most prominent differences between LinkedIn and other social media platforms is their audience. Users on LinkedIn are more educated and professional and have more income than on other channels.
If you put together this demographic information, you’re likely connecting to business owners in their early 30s. They have graduated recently and are earning more than $80,000 annually.
These demographics are not ideal if you desire to reach younger or low-income people. However, if educated and professional men and women are your target audience, LinkedIn might be the right platform.
Benefit from Different Advertising Types
If you’re familiar with social media advertising, you may already know about popular ad types on these platforms. LinkedIn, like its competitors, allows you to feature sidebar and sponsored ads to increase clicks and boost conversions. Nonetheless, that’s not all it offers.
LinkedIn also entails Sponsored InMail, which features in its messages. These email-like messages can contribute to your business success because their open and click-through rates are more than standard emails.
Further, lead ads also enable you to boost conversions without directing the audience to your website. Studies highlight that LinkedIn lead ads have 3x higher conversion rates than other platforms.
Take Advantage of Lead-Nurturing Opportunities
Regrettably, social media advertising focuses on generating leads for the most part. But what happens when these leads enter the database? Do you believe they are qualified?
Studies unveil that only 27% of leads are qualified. You need to nurture them to ensure they become your customers.
Although lead nurturing was restricted to emails previously, LinkedIn offers a unique way to convince your leads to turn into customers.
The platform includes a Lead Accelerator feature. You can use it to monitor high-quality leads and gain their attention through highly-targeted ads directed toward them.
In other words, LinkedIn allows you to leverage lead nurturing possibilities that you may not find on other popular social platforms.
Target your Ideal Audience
Advertising on social media makes sense only if your messages reach your ideal audience. Every social platform offers unique targeting opportunities. For instance, Facebook is popular for behavior and interest-based factors.
Nonetheless, it doesn’t keep pace with more professional competitor platforms. LinkedIn, for example, enables users to target ads on numerous variables, including Job title, function, company name and size, skill, degree type, industry, seniority, and more.
LinkedIn is the right fit for companies willing to target business audiences. Nonetheless, consumer-based services and products focusing on particular degrees, industries, and jobs can also take advantage of LinkedIn’s specified targeting.
If you do LinkedIn advertising the right way, you can easily boost your conversion rates. Some benefits include lead ads. These remove the hurdles your target audience may face when becoming your customer.
LinkedIn ads typically convert audience to leads at a 6.1% conversion rate. All in all, the platform has a lot in store for you if you know how to advertise like a pro.
Tips from Experts
While LinkedIn marketing allows you to generate quality leads and show your knowledge through valuable content, you can also market jobs to draw talent to your business. Here’s what experts recommend for an effective LinkedIn marketing strategy.
- Use hashtags. While hashtags are great for emphasizing your message, they can alter your marketing game for the better. They allow you to tap into new industries, audiences, and niches. However, make sure you aren’t bombarding your posts with too many hashtags.
- Be consistent. The lifespan of LinkedIn posts is the longest, which is a plus. However, you need to be strategic about your posts. This doesn’t demand regular posting but proper scheduling. See which time gets more engagement and stick to it - whether you post once a week or thrice.
- LinkedIn Page vs. profile: Know the difference. Profiles are typically used by individuals and pages by businesses. We recommend creating both as a marketer. The profile allows for private conversations with followers. However, LinkedIn users joining your page can view your business content and see you exist as a credible company.
Why Outsource LinkedIn Marketing?
You have to keep an eye on various things as a business owner, from controlling the operational aspects to handling the monetary facets of your company.
With so much going on, outsourcing your business marketing can take a significant burden off your shoulders.
However, a few business owners consider outsourcing scary. They believe they’ll lose control over their business and be unable to manage it the way they desire.
However, that’s not the case. Outsourcing LinkedIn marketing allows you to hand over the responsibility to pros who ensure your efforts are successful.
They combine their knowledge and expertise with your business goals to help you achieve what you have always desired as an entrepreneur.
Here are a few benefits of outsourcing LinkedIn marketing.
Focusing On Business
Outsourcing marketing allows you to focus on more crucial business aspects that need your attention. Although marketing isn’t any less important, it is time-consuming and overwhelming. You may end up investing more time in it than it actually needs.
However, handling it to the pros eliminates the trouble and allows you to tackle other business tasks. You may feel like you’re giving control to an unknown source when outsourcing.
However, as long as you communicate well and foster strong relationships with the marketing company, you’ll feel at home, and your business will be on a roll.
Building a marketing team from scratch takes effort, time, and dedication. However, it isn’t uncommon for businesses to already have a lot on their plate. Therefore, making a marketing team and training them sounds like an uphill battle.
Outsourcing the marketing to experts allows for hassle-free marketing. You do not need to spend time drafting an appropriate marketing strategy. Instead, the marketing company takes care of your needs.
Because they have the experience and knowledge to achieve desired results, you end up saving time you would’ve otherwise spent building a team. This allows you to achieve your business objectives quicker and more efficiently.
Get a Competitive Edge
Because the digital marketing industry is evolving by leaps and bounds, it becomes challenging for non-experts to keep up with the changing trends.
Say you run a software company.
Your team may be aware of the latest software and changing trends in your industry, but knowing how to market your services and products is an entirely different game.
Market trends, like other industries, change over time and only experts who’ve been offering these services for years are familiar with them.
If your competitors utilize expert resources to market their business, they’ll gain a competitive edge over your business. When you hire a company with a knowledgeable team of professionals, they’ll aim to stay updated on the changing trends and draft a marketing campaign accordingly.
The result? You’ll experience massive business growth and keep pace with your competitors - or outshine them in the best-case scenario.
Things to Consider When Hiring a LinkedIn Marketing Company
While hiring a LinkedIn marketing company eases your marketing efforts, it can be challenging to choose the best one.
Because numerous online agencies offer digital marketing services, you need to ensure you pick a skilled company that positively contributes to your business.
Keeping these things in mind will make hiring stress-free.
Identify your Goals
Pause for a moment and think about your business goals.
Make sure you’re specific when identifying your objectives. For instance, instead of saying, “I wish to boost my sales,” discover more actionable goals like, “I want to increase traffic on my ecommerce store.”
Understanding your goals will help you pick the right company. It will also help you determine your business’ success after taking their services.
Shortlist Top Companies
After identifying numerous companies that align with your goals and have relevant experience, it’s time to shortlist the best ones.
This would require you to directly communicate with the agencies and tell them you wish to choose them for LinkedIn marketing services.
An honest conversation will give you a deeper insight into their skills and expertise.
Review Their Work
Make sure you ask for samples of their work. Because you want to pick service providers for LinkedIn marketing, ask them to show you accounts they’ve handled in the past.
This will help you determine what they’re capable of and what you can expect from their services. This step is crucial to picking the top company for your marketing.
Mistakes to Avoid
Because LinkedIn marketing is a sprawling part of your business, you need to ensure everything goes smoothly by avoiding these commonly committed mistakes.
- Many business owners pick a company without checking online reviews. You must see their reviews to determine what their past clients say about their services. A credible agency will always display reviews on its website and take pride in its quality services.
- Not requesting a detailed service agreement is yet another mistake. You must ask the LinkedIn marketing agency to break down their services and the costs. Reputable companies will willingly do this for you. If, however, they cannot provide you with one, ask them for an explanation.
- Because LinkedIn marketing is not an overnight process, make sure you sign a contract and reassess it daily. You can always review the contract to see if they’re making progress. If they fail, consider hiring another company.
Hire the Top LinkedIn Marketing Companies With Xpeer
LinkedIn marketing, like other business aspects, requires time and money. You can save both by handing it over to the experts in the industry.
It’ll avoid the trouble of building a marketing team from scratch and save money by allowing you to invest it in a competent company that knows the ropes of LinkedIn marketing.
If choosing an experienced firm feels daunting, Xpeer can connect you with reliable and knowledgeable companies that design an effective LinkedIn marketing campaign.
A reputable agency with a talented team knows the latest marketing trends and leverages actionable marketing practices to upgrade your business and gain a competitive edge.