What Is Pinterest Marketing?
Pinterest, a social media platform, allows users to discover, share, and save visual content. Typically, valuable, exciting, and inspiring content intrigues pinners. Perhaps this explains why they spend hours browsing through the Pinterest visuals.
The platform has over 433 million users, and not to mention that 83% of pinners have bought a product after seeing it on Pinterest.
Pinterest users pin their favorite content to boards and organize it to keep discovering fresh content that aligns with their interests.
But what is Pinterest marketing, and how does it work?
Creating a Pinterest account is the first step to taking advantage of the platform as a business owner. Then, you can upload business-related content to attract followers.
However, you must discover your ideal audience behavior and habits to create relevant content.
As your likes and comments increase, you’ll draw more engagement and higher traffic. You can always redirect the traffic to your official business site by sharing your site link with the content.
Note that you can pick from personal and business accounts on Pinterest. Selecting a business account enables you to access Pinterest Analytics and other helpful features like a native video player and visual search tool.
Besides, you can also run ads on Pinterest to reach your ideal customers.
So, Pixrest marketing is about leveraging the social platform to achieve desired business goals, from promoting your business to growing brand awareness.
Why Use Pinterest for Marketing?
With a popular platform like Facebook, one may wonder, why invest in Pinterest?
Undermining the importance of Pinterest or any other social platform, for that matter, is certainly not wise.
With a swiftly evolving digital world, consumer demands are rising every day. Businesses see it as an opportunity to boost sales and earn more revenue. Therefore, they go above and beyond to gain a competitive edge and upgrade their marketing game.
As a business owner seeking growth, you must take your marketing further by creating accounts on all online platforms. This won’t only help you make an impression on your customers, but you’ll also experience massive business success.
Here are a few convincing reasons to consider Pinterest alongside other social channels for business marketing.
Escalating International User Base
Pinterest is the 14th most popular social platform, with around 433 million active users. Yes, the user base isn’t as significant as other social networks; it keeps growing, which is a plus. This means you have a chance to enter the platform soon and gain audience attention.
Pinterest's advertising reaches skyrocketed the previous year and keeps rising because the platform continuously adds new customers to its ad targeting.
As such, it is a powerful platform for your online store. Pinterest users are more likely to buy the products they come across on the platform organically than on other social networks.
Wondering why? It’s because Pinterest users proactively search for things that interest them rather than aimlessly scrolling through the feed.
Great for Promoting Products
Pinterest users save almost 240 billion pins. What drives this passionate behavior, and what purpose does it serve?
Turns out that most users save pins to discover relevant products. Studies reveal that 80% of pinners have stumbled upon a new item or brand when scrolling through Pinterest.
Because people willingly browse their favorite products on Pinterest, you have a chance to reach your ideal customers through an effective marketing strategy.
You can dig deeper into your customer interests, demographics, and habits to create targeted ads and design effective pins.
It Has Turned Into a Shopping Place
Pinterest reports, “Shopping ad revenue once again grew faster than our overall business, and we saw a 6x increase in the number of businesses that used the shopping ads format.”
This signifies that users aren’t purposelessly engaging with the content but intend to check out their favorite products.
Perhaps this explains why Pinterest shoppers spend twice as much time on the platform - monthly - than individuals on other social networking sites.
You can also link your products to direct user attention from content to products or your site.
You Have an Opportunity - Regardless of Your Niche
Did you know 97% of Pinterest searches are unbranded? This signifies users do not search for brands in particular when browsing Pinterest. Instead, they aim to discover inspiring content and find helpful ideas.
As a business owner, you can target the audience early in their buyer journey. This will allow you to get your product at the forefront without hard selling on the platform.
Advantages of Marketing On Pinterest
You must have numerous goals as a business owner; most of them, if not all, are possible through strategic marketing. Fortunately, Pinterest offers you a chance to complement your marketing efforts and experience tremendous business growth.
Here’s how the platform can serve you to achieve your business objectives.
Discover the Latest Trends
Pinterest is a popular platform where consumers share their favorite designs and products. This will help you spot the latest trends and maintain a prominent presence on the platform.
You can keep an eye on influencers in your industry and check popular content categories through the search bar. Pinterest displays trending content based on user search.
Say you run a fashion store; you can discover the latest fashion trends in “ideas for you” and use them to your maximum advantage.
Find What Your Audience Likes
Knowing the audience’s interests is like discovering a hidden gold mine. Every business seeks to understand customer pain points and caters to their needs to achieve business goals.
Pinterest allows you to discover what your ideal customers search for, helping you identify gaps in your services and products.
You’ll discover new ways to market your brand to fit the needs of your target audience.
Drive Traffic to Website
Pinterest offers a strategic way to direct traffic from the platform to your site. To begin with, you can include your official website link on your Pinterest profile. Secondly, you can also link back to your business site in the description of the images you share.
So, packing value with a smart strategy will help you drive more traffic to your site.
Access Business Analytics
Another perk of using Pinterest for marketing is this one. You can see the analytics for your pins. This helps you view the engagements, clicks, impressions, views, and more.
Ultimately, you can determine what content type attracts more followers and what steps you need to take to improve your business marketing.
Boost Conversions
Pinterest is more like a search engine where users research their favorite products before buying them. Even if they don’t make a purchasing decision, they’ll likely save an enticing pin from your brand.
This may keep them hooked until they actually buy the product. So long as you know how to tie back the visual content to your services and products, you can retarget the prospects and turn them into customers.
It wouldn’t be wrong to say that Pinterest reduces steps of the buyer journey to convert leads into customers quicker than any other platform.
However, it isn’t as easy as it sounds. Your company must have an efficient marketing team for the purpose.
Certainly, building a skilled team and training them from scratch can be a pain in the neck. Therefore, experts recommend outsourcing the task to experts who know how to do it.
This may keep them hooked until they actually buy the product. So long as you know how to tie back the visual content to your services and products, you can retarget the prospects and turn them into customers.
It wouldn’t be wrong to say that Pinterest reduces steps of the buyer journey to convert leads into customers quicker than any other platform.
However, it isn’t as easy as it sounds. Your company must have an efficient marketing team for the purpose.
Certainly, building a skilled team and training them from scratch can be a pain in the neck. Therefore, experts recommend outsourcing the task to experts who know how to do it.
Why Outsource Pinterest Marketing?
Speaking of outsourcing, you may hold back from handing this crucial task to a third party. However, it comes with numerous benefits, which aren’t possible otherwise. A few encouraging reasons to hire a professional Pinterest marketing company are listed below.
- Reduced costs. You’d need to invest more in building an in-house marketing team. However, handing over the responsibility to a skilled company will reduce the business costs in the long run. A properly implemented marketing campaign can significantly contribute to your business revenue.
- Improved focus. Sure, you desire to provide high-value services to your customers. This would require you to focus your energy on the core aspects of your business. Spending time on marketing will easily divert you, negatively affecting your service quality.
- Quality services. Choosing knowledgable Pinterest marketing companies gives you access to expert services, and there are no two ways about it. With years of experience in the field, these agencies ensure you get the value for every dollar spent.
Things to Consider When Hiring a Pinterest Marketing Company
Because a marketing agency will contribute to your business, there is no room for mistakes when choosing one.
Selecting the right company can lead to a high return on investment for your marketing campaign. Picking the wrong one, on the flip side, can waste thousands of dollars, apart from your valuable time.
If you wish to maximize your marketing results, consider these before finalizing a company.
Specialization
Does the company specialize in the marketing channel you seek? For instance, a company may know how to engage the audience on YouTube, but Pinterest is your primary focus - at least for now. Therefore, you must ensure you’re choosing an agency with experience with Pinterest.
You can always ask for their sample work to check their knowledge.
Previous Record
How well a company will contribute to your business can be primarily determined by its previous record. This would require an effort on your end. You need to go online to see what past customers think about a specific company.
A reputable company will have reviews and testimonials on its official website.
Success Timeframe
Not setting up a success timeframe can create a misunderstanding between you and the company. You may expect results too soon, but you need to understand Pinterest marketing doesn’t work on the spur of the moment.
The right strategy and execution take time. However, you must also not set an unrealistic timeframe. Simply put, you must discover when a company fails to benefit your business.
You should communicate this beforehand and set a success timeline for your Pinterest marketing campaign.
Mistakes to Avoid
Knowing common mistakes will help you avoid pitfalls you may run into as a business owner. Because you have a lot to deal with, make sure you do not invite more trouble by overlooking specific aspects when hiring an agency.
- Avoid choosing a company that offers numerous marketing services but not Pinterest. No matter the marketing experience of the agency, if they haven’t provided Pinterest solutions in the past, they’ll fail to offer services in your favor.
- Pinterest marketing firms set their rates based on their team, experience, and previous results. Do not forget to compare the prices of top marketing agencies. You’ll always find affordable options that take care of your pocket while providing value for your money.
- Make sure you learn about a company’s culture if you desire to work with them for long. The core values of an agency and its communication skills play a significant role in determining your campaign’s success.
Choose the Top Pinterest Marketing Companies With Xpeer
While more online consumers offer businesses an opportunity to drive more sales and boost revenue, it comes with a serious challenge. Gaining attention among numerous online brands is a tough nut to crack.
You need to implement solid marketing strategies to increase website traffic and sales. For this reason, outsourcing Pinterest marketing to reliable companies can help more than you can imagine.
Xpeer makes it easy for you by connecting you to reputable and experienced Pinterest marketing agencies who provide you with the quality and convenience you need as an occupied business owner.
Skilled firms aim to craft an effective Pinterest marketing strategy to bring more luck to your business.