A business’s online reputation is vital for its survival and growth. Your online presence on social media platforms greatly impacts how people see your company. It is an important parameter in deriving your brand’s performance and overall business reputation. A good reputation generally means your customers have something good to say about your...

Marketing has evolved rapidly with the introduction of newer technologies and marketing channels. The conventional marketing techniques have either become obsolete or comparatively ineffective. Social media marketing has changed the marketing landscape, with nearly all businesses taking to social media platforms to get maximum attention for thei...

If you’re a business owner, you know how important it is to have a good reputation. For a positive brand image, reputation management is important. A brand’s image is what influences the customers to buy its products. If a brand has a good reputation online, it can lead to more consumers purchasing their products or services. A good reputation ...

Ad marketing is a method of reaching people through paid advertising strategies. When companies use ad marketing, they formulate particular statements to encourage people to take action. Whether it’s to sign up for a newsletter or buy products, companies use a targeted message to get an audience to interact with their business. While executing o...

Instagram is one of the most popular and fastest-growing–social media platforms out there. Since its launch, its user base skyrocketed to approximately 1 billion. Also, Instagram has already won the battle for engagement – the platform generates 4 times more interactions compared to any other social media platform. These statistics suggest why so ...