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- Venture Capital (VC)(2761)
Maverick Media was founded as a leading programmatic advertising company. We have spent many years working with online trading systems: ad servers, exchanges and everything in between. More recently we have put our focus on the publisher side as an independent publisher trading desk. We believe that working directly with publishers gives both side a huge advantage.
The publisher trading desk model we created is more about data than inventory. We primarily offer a solution for publishers to better control and monetize their audience information, and to wrestle back control from the ad middlemen and audience brokers than many publishers feel are eating into their ad revenues.
We want to be able to offer publishers, the best pay outs from our products. To do so, we have getter an amazing team of individuals that are all skilled with years of experience in the world of online monetization. Especially on publisher inventory for performance and brand safe inventory. The ability to give the publisher exactly what he wants, taking in consideration the differentiable needs is what we do best.