What Is Facebook Advertising?
As the name suggests, Facebook advertising involves running ads on Facebook.
Because social media is one of the most effective digital advertising channels in today’s world, it allows getting more impressions and clicks. Consequently, businesses can boost their conversions and generate more business revenue.
While all social media platforms help boost business, Facebook, in particular, is preferred among business owners, and for good reasons.
The online channel allows you to successfully run an ad without burning a hole in your pocket. In fact, running ads on Facebook is 7x cheaper than on other affordable social media platforms.
Facebook offers different budgets to cater to all business needs. For instance, you can spend less than $5 and see impressive results.
Why Choose Facebook for Advertising?
Because the monthly active users on Facebook are increasing with each passing day, there’s no reason not to invest in this platform to reap the rewards. The social media channel gathers tons of user data, from location to age and interests.
This allows marketers to tailor their ads to specific users - the target audience - and experience business growth.
Here are a few reasons to choose Facebook for running your brand ads.
- Highly targeted ads. You can tailor your promotions to specific customers through Facebook ads. For instance, you may want to target them based on their age, gender, interests, location, or job. Simply put, you can target them by using any behavioral or geographical data that the audience willingly shares on Facebook.
- Global outreach. The 2.93 billion monthly active users indicate people worldwide have Facebook accounts. A large user base offers a chance to reach your ideal customer and boost your brand.
- Organic reach. If you do not want to spend money on Facebook ads, you can share resources and materials to gain audience attention. The key is to offer value to the consumers, however. When the audience sees your posts in the newsfeed, they’ll naturally follow you. Nonetheless, note that this technique is a bit tricky due to rising competition. This explains why more businesses turn to advertising.
- Allows integration. Facebook isn’t a stand-alone platform. You can combine Facebook advertising with Instagram to reach a larger audience.
- Growing audience. As stated earlier, the audience isn’t any less on Facebook, and data reveals it is predicted to grow. So, the sooner you turn to Facebook advertising, the better for your business.
Benefits of Facebook Advertising
Facebook has global coverage, but how will it benefit your business? Strategically running ads on Facebook can take your business to new heights. Not only will you experience more website traffic, but you’ll also successfully build your brand image.
Here are a few advantages of Facebook advertising for your business.
Boost Web Traffic
Facebook gives you a chance to direct your audience to your website. In fact, the individuals landing on your site will be quality leads because they already know your brand. As such, they see you as a credible and authentic company.
You can always encourage customers to visit your website to know more about your products and services. Further, Facebook produces a full-sized image of your website when you choose to link your site.
A captivating image will surely grab the audience's attention, and they’ll click on the link to check out your site.
Say your brand sells Tie-Dye T-shirts for men. You do not want to target an older audience or women but young men. Targeting a wide range of audiences at this point will only negatively affect your advertising efforts.
Of course, the women or older audience would be least interested in purchasing funky-looking Tie-Dye men's T-shirts.
Facebook eliminates the hassle by allowing you to do precise targeting. You can choose an audience with a specific gender, age, income, life event, education level, job, and even relationship status.
Besides, you can also find customers with particular interests, including sports, hobbies, and shopping habits.
Facebook also allows you to reach customers based on purchase behaviors and devices.
Various Ad Formats
Think of an ad type, and Facebook will meet your expectations. Whether you want to display HD images of your newly launched product or explain your services in a short video, Facebook offers the versatility to do things your way.
You can place ads in both visual and text formats. Further, the platform also allows businesses to boost a post by turning it into an advertisement. Additionally, you can upload stories to show your new collection or what goes on behind the curtain.
This keeps your customer engaged and updated regarding your content, helping you create a positive brand image.
Build Brand Awareness
Because social media users, including Facebook, are increasing every day, they expect to see their favorite brands online.
Facebook, being a popular platform, gains more attention than any other social media channel. You're up to no good if you run a company and do not have a Facebook business page.
Customers would not see you as a credible brand by the end of the day - regardless of the efforts you put into your business. Therefore, companies - big or small - design Facebook pages and run ads to tell the audience they exist - as reliable brands.
Different Types of Facebook Advertising
Facebook offers various ways to reach your target audience. So, uploading images of your product isn’t the only way out; you can use numerous ad formats to reach your customers.
As the name implies, video ads require you to upload a video from your brand. Nonetheless, there’s a secret sauce to HOW you should do it. The video shouldn’t be long; otherwise, the audience loses attention. Besides, it must deliver a single, digestible message.
For instance, if you desire to introduce your new product to the audience, avoid discussing your brand or services - stick to the product!
Experts recommend 15 seconds or less for a video ad.
Photo ads are straightforward. You only need to upload a quality image featuring a link and call to action. An attention-grabbing image piques the audience's curiosity, and they can’t help but click the link.
Photo ads are perfect for increasing traffic, boosting engagement, encouraging app installs, and enhancing brand awareness.
Dynamic Product Ads
Dynamic product advertisements are excellent for remarketing. These ads enable you to promote products to individuals who previously expressed interest in your brand on other channels like your app or website.
Setting a targeted ad campaign is all it’ll take to reach these people and encourage them to take action.
Carousel ads allow businesses to display two or more videos and images with varying headlines. Each carousel ad is shown as a card that the audience can scroll. Besides, you can link every image to a different website page.
So, the top feature of this ad format is that it allows you to feature multiple services/products in a single ad.
Everybody loves watching stories, whether they’re from their friend or favorite brand. Facebook stories offer an exciting way to share digestible content. Individuals love seeing full-sized stories about your products.
Many brands feature behind-the-scenes to attract audience attention and boost engagement. Another pro of Facebook stories is that they deliver messages fast. Everybody prefers speed in a fast-paced world like today, and stories cater to their needs.
Messenger ads allow you to be more direct and personal with your audience. You have a chance to personalize your message to pique their interest.
There are two ways to advertise on messenger. First, they appear in the customer inbox between conversions. Second, they display in messenger between stories.
As soon as the users click on the ad, they’ll be directed to the destination you set up.
A few brands organize events to boost brand awareness and reach more audiences. You can also create Facebook events to generate more leads, from sports competitions to charity events and tours.
The goal is to promote the event after creating it. The right strategy will make you a higher revenue and a massive turnout from the sales.
You can always use Facebook ads manager or promote the event from your Facebook page.
Slideshows feature a video or an image to create a story. You can create a slideshow by using as few as 3 images or as many as 10 - it depends entirely on your preferences.
Slideshow ads benefit the audience with old devices and lagging internet speeds. You can always use the Facebook slideshow creation tool to create slideshows. However, if you desire to design it yourself, you can do so.
Things to Consider When Outsourcing Facebook Advertising
Facebook advertising is valuable and a worthwhile investment only when handled professionally. Although the platform offers endless opportunities, there’s a reason why many businesses fail to implement exemplary advertising practices.
Therefore, outsourcing the project to a reliable and experienced Facebook advertising management company makes sense. However, you need to keep a few things in mind.
Know Your Goals
You plan to boost your business through Facebook advertising, fair enough. But are you familiar with your business goals and objectives?
Where do you expect to see your business in the next 3 years? How much revenue do you desire to generate in the next year? Make sure you’re clear about your goals.
The better you know your business objectives, the better you’ll communicate them to the experts. This will result in a positive outcome and help you achieve what you want.
Asking questions is the key to ensuring you’re paying the right company for your business. Because different companies have varying methodologies and philosophies regarding Facebook ads, you must ask them about theirs.
Besides, you should also ask them to highlight the methodology that actually works. This will help you clear any doubts regarding a company’s processes.
Further, you can ask them about their experience. Have they run Facebook ads for a company in the past? What strategy did they use for a successful outcome? Knowing this will give you an insight into what you can expect after hiring them.
Do Not Forget to Talk About the Pricing
How much a company charge is crucial to setting the right budget. Of course, you need to sort out other business costs and invest wisely.
You’d want to know how much goes directly into the Facebook ads and how much you pay for the management.
Apart from discussing the pricing, you must also know how long a company will tie you in a contract. Is it on a monthly basis or a 3-month contract?
Mistakes to Avoid
While the company handles your Facebook advertising, for the most part, you also have a few responsibilities to ensure a successful outcome. Make sure you avoid:
- Choosing an inexperienced company with no prior knowledge regarding Facebook advertising
- Hiring a company without communicating your business objectives and what you expect from their services.
- Being impatient regarding the outcome. Facebook advertising works, but it isn’t an overnight process. Any company will take time to execute correct Facebook advertising. You need to be flexible and give them the time they need.
Hire the Best Facebook Advertising Companies With Xpeer
Perhaps you know the importance of social media and advertising like most business owners. Because Facebook is among the most prominent social platforms, investing in it can give you a competitive edge.
You can improve various business facets through Facebook advertising. However, outsourcing helps lighten the burden with so much on the plate as a business owner.
Xpeer connects you to responsible and experienced Facebook ad management companies that give you the peace of mind you deserve.
A professional and skilled team of a credible company runs ads effectively to meet your business goals.