What Is Instagram Marketing?
Instagram marketing refers to social media marketing, where ecommerce owners use the platform to promote their business. You can utilize varying tactics and hacks to accomplish your business goals through Instagram.
Generally, marketing on Instagram can be divided into two primary categories:
- Unpaid strategies to boost your business like creating engaging content, including Instagram stories, videos, images, and comments
- Paid strategies like influencer marketing and running ads
All businesses trying their luck on Instagram have similar goals. For instance, they desire to grow their following, build relationships with existing customers and reach potential customers. Further, you can also improve your brand reputation by building its credibility.
Why Use Instagram for Marketing Purposes?
What makes Instagram a favorable platform to market your business? First, it has a large number of monthly active users. Second, Instagram users are highly engaged with their favorite brands through Instagram stories.
Data reveals that around 500 million daily users view Instagram stories to stay connected with popular online brands. So, you also have a chance to attract an audience to your profile and grow your fan base - as long as you follow the right strategy.
Here are a few other convincing reasons to use Instagram for marketing.
- Around 44% of users do weekly shopping through Instagram
- Individuals use Instagram in the early phase of their buying journey. For instance, 81% of people use the platform to search for their favorite products and services. A sound business Instagram account can help you gain their attention earlier in the buying cycle.
- Data unveils that around 130 million users tap on Instagram shopping posts monthly. A well-designed profile with a blend of captivating images and intriguing stories can convince them to purchase from your brand.
- A whopping 80% of users follow at least a single business account on Instagram.
Almost 62% of Instagram users say a brand piques their interest after viewing their stories on Instagram. Anything that successfully captures the audience's attention can make up the reason for your brand’s popularity.
Benefits of Marketing on Instagram
Back in the day, Instagram was more about flexing about lifestyle and achievements. Today, it has become an online channel that helps businesses grow their following. So, Instagram can positively contribute to your business, but only if you know the drill.
Build Brand Image
Instagram marketing offers an excellent way to build your brand’s image. Shoppers believe that a credible company will have its following around social media channels, including Instagram.
Studies unfold that 74% of users think brands with Instagram profiles are relevant, and 78% consider them famous. So, if you set up accounts on Facebook and Pinterest but not Instagram, you’ll miss out on an opportunity to present yourself as an authentic brand.
Further, 83% of users say that Instagram helps them find new services and products. So, you have a chance to make your products discoverable, but only if you have an Instagram account in the first place.
Social media channels provide a fantastic opportunity to build customer relationships and maintain them. For instance, you can receive feedback from your audience through comments and likes.
Besides, designing engaging posts and appraising users about discounts, coupons, and special offers help you stay in touch with customers.
The best part? Instagram works great for customer engagement - in fact, better than any other social media channel. Data reveals that a single image on Instagram gains 23% more engagement than on Facebook, although the latter has a broader user base than the former.
Creating captivating content can help you gain the audience's attention. If you successfully attract customers to your profile, the chance of growing sales will boost automatically.
Once the customers follow your account, they’ll receive regular updates - so long as you post daily. This will keep them engaged and updated regarding your latest products and services.
As soon as their budget allows, they’ll make a purchase. So, the key is to direct the audience to your profile and let the platform do its job. Your sales will skyrocket within days after implementing a killer Instagram marketing strategy.
Grow Your Audience
Say you run a cosmetic brand and believe younger women are your target audience. Instead of targeting irrelevant people - say, men - you should go for the audience that is actually interested in purchasing your products.
Fortunately, the platform allows you to boost your reach by defining your target audience. You can choose from the targeting options of the Instagram ads manager and select the audience based on their interests, age, gender, behavior, and demographic data.
Even better, the social platform offers powerful retargeting options. You can blend targeting and retargeting to drive quality Instagram leads. Further, you can measure the ad performance through Instagram analytics to see the results of your efforts so far.
Types of Instagram Ads
Instagram offers varying tactics to market your business. However, you must determine your business goals before running an ad on Instagram.
Do you want to drive traffic to your site or boost brand awareness for your new business? Or is driving ecommerce purchases or getting more video views for your new product your goal?
Once you clarify your objective, you can pick from the popular potential formats.
Photo ads are one of the most popular types of ads on Instagram - or any social platform, for that matter. Instagram allows you to share a single photo of your brand, services, or products.
You must aim to create captivating visuals that convey a clear message through a single photo. Make sure you use a quality HD camera to capture the photos or utilize a reliable platform for designing the images.
You can also add text to your images if need be.
Individuals prefer quick messages in a fast-paced digital world like today. Therefore, brands create short videos regarding their products and services.
Instagram typically allows posting 30-60 second videos. Companies can alter the graphics and visuals per their preferences. You can either post a complete ad about your brand or run teasers that direct users to other video platforms - think YouTube.
Instagram stories are one of the well-liked features of Instagram, and for good reasons. Because stories move quickly and show what happens behind the scenes, people love viewing brand stories.
Studies reveal that around 80% of active Instagram users post stories 2-3 times a week. Of course, more people posting stories signifies they get more views. You can also benefit from this ad type by uploading attention-grabbing stories about your new launches or brand events.
Sponsored ads are an option for brands willing to promote their posts via paid ads. Instagram displays these ads on the home page of the target audience.
These may contain a website or an ecommerce store link. A few ads also redirect to the brand’s Instagram profile.
Any brand willing to quickly sell its products can benefit from this ad type. Not only does it sell your products, but it also boosts your following.
You can go for carousel ads if you believe posting a single image or video isn’t doing the job effectively. These Instagram ads allow users to swipe 3-4 photos. However, make sure all the images promote the same service/product to keep the audience engaged.
Many brands post multiple photos of their products from different angles, offering a better view.
Explore ads display in the Explore tab, where Instagram users find fresh content and profiles based on their usage behaviors. Because over 50% of users check Explore tab monthly, you have a chance to target your ideal audience.
However, note that these ads do not show in topic channels or the Explore grid. Instead, they appear when a user clicks on a video or photo from Explore.
IGTV video ads display when a person clicks to watch an IGTV video. Generally, these videos are 15 seconds long and are displayed vertically.
This ad type is currently available in the UK, US, and Australia. However, Instagram seeks to expand these ads to other countries.
Instagram users love captivating reels with pleasant sounds or music in the background. In fact, users spend hours watching reels on their favorite social platforms.
Initially, the concept of running ads on reels wasn’t popular. Nonetheless, brands can now advertise within reels. The full-screen videos last for up to 30 seconds. You can integrate your brand’s unique music or sound for enhanced credibility.
Things to Consider When Outsourcing Instagram Marketing
Instagram marketing is worth the effort only if done right. Because you have a lot to deal with as a business owner, it’s better to outsource your Instagram marketing campaign to a firm.
This way, you’ll have more time to focus on other business tasks, and there’ll always be someone to keep track of your marketing campaign.
Plus, a team of experts knows how to handle your Instagram profile to grow your customer base and boost sales.
But, you need to consider a few things before hiring an Instagram marketing agency.
Choose a Firm that Shows Interest In Your Business
You need an Instagram marketing company that treats your business as unique - because it is.
An experienced firm will highlight and utilize your distinctive features for your marketing campaigns.
A strategy that works for others may not work for you, and a company can only know that when they show interest in your business. You can always count on the Instagram marketing agency that learns about your business and set an actionable strategy accordingly.
Check their Portfolio
There’s no better way to know about an agency than by checking its portfolio. It gives you a deeper insight into a firm’s work and whether it keeps up to its promises.
You can always see how they’ve helped past clients and decide if it's the right fit for you. Make sure you look at their social media marketing campaigns and see if they have prior experience with Instagram marketing, in particular.
Do Not Undermine the Value of Communication Skills
No matter the scope of your campaign, communication is the key. The better a company communicates with you, the higher the chance of driving a successful marketing campaign. Professional agencies always keep you in the loop about the campaign and its performance.
They are transparent about the metrics and results of your Instagram marketing campaign and provide a plan B in the event of an unsuccessful campaign.
Mistakes to Avoid
If you want to make the most out of your next Instagram marketing campaign, you must avoid these mistakes.
- Make sure you aren’t choosing a company that has newly been in the business. It is always better to hire experienced marketing agencies with years of experience in the field.
- Do not be quick to hire an Instagram marketing firm. Do your homework, compare the top companies and their services and pick the right one after searching thoroughly.
- Do not forget to communicate regarding the price beforehand. If you do not want unexpected charges to hit you after utilizing the services, ask them about the campaign and service rates at the beginning.
Hire Top Instagram Marketing Service Providers With Xpeer
Instagram marketing is your chance to grow your business and outpace your competitors. However, you’d need to invest in a reliable Instagram marketing agency to do it effectively.
If you’re uncertain how to go about it, Xpeer can lighten your burden by connecting you to reliable Instagram marketing service providers.
An authentic company can drive valuable results for your Instagram marketing and help create a customized campaign that aligns with your business goals.