«It was a full transition, basically to a brand new business.»
“My mane is Jeremy Arnold, I’m founder and company director of Mudra. We provide foundational support for immigration law firms. We provide a business that essentially enables immigration law firms to focus on what they're really good at, which is immigration law. And then we've created a business that provides supporting structures that enables them to do that. So, for example, we've got clerking services, administrative services, business plan services, wellbeing services, pretty much anything that provides foundational support, that enables law firms to focus on billable work. Usually when there's not a pandemic on we are based in central London. We provide our services all across the UK.
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**What were your goals and objectives?**
Whenever my business grows a bit, I always know my limitations and then I'm looking to find people to support me. Also my industry has changed so much in the last 20 years. The company's constantly having to change and reinvent itself around, immigration rules and regulations, and immigration processes and systems. Constant evolution, where I started working with Aurora, that was a really pivotal part for me because I've wanted to create brand new services that were slightly outside of my immediate vision.
**What was the main business challenge you tried to resolve?**
I really needed support to be able to reinvent the company. I rebranded from: we were logistics and process company, providing logistical support in the form of clerks to immigration law firms. And the thing is, we found that was just too narrow. So then we had to widen out and provide more, bigger smorgasbord of services that we knew that our customers were or clients that they could benefit from. That was the biggest challenge, I think, reinventing what the actual business does and then rebranding that business. Coming up with brand new services that are of value and need in the marketplace I work in, and then putting all of those systems in place and getting staff trained up to be able to deliver all of those different services. And then, go out there and have people know about them and sell them.
**Why did you decide to do business with Aurora?**
I've known Sean who runs Aurora for a long time, and I needed somebody who could support me with that level of practical thinking. The whole team there are very good at being able to think logically and strategically very quickly. This is something that I can do also, but often I find that I might need to muse on something for a few days or a week before I'm kind of - that's right. But these guys are really like: "No, that doesn't work. That doesn't work. Have you thought about that? Actually, let's just put that into a spreadsheet and see if this practically works, or maybe this does, maybe that doesn't." That's one of the reasons I went to them for that high level of being able to think about things.
**What were your key decision factors to opt for Aurora?**
I've had 20 years in my business and all of the pasts of running this business for 20 years - you bring it with you. I know, I'm thinking about my business from the way it's been. And then sitting down with a team of people that can think newly inside from their perspective was radical and being able to think,"OK, what about this business or whatever or this service?" ”