Ambire (formerly AdEx Network) is the company that develops the new-generation solution for digital advertising Ambire AdEx and a DeFi-focused crypto wallet, Ambire Wallet.
Ambire AdEx originated in 2017 as a decentralized ad exchange for digital advertising, and subsequently evolved into a full protocol for digital advertising.
The Ambire protocol facilitates trading of advertising space/time. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.
It was designed as an open-source, transparent and fraud-proof replacement to the entire existing stack. By introducing real-time tracking and reporting directly accessible to each advertiser and publisher, and dropping the need for most intermediaries, we dramatically reduce the ability for any side to report wrong data to others for their own financial gain.
The Ambire team also develops an open source dApp built on top of the Ethereum implementation of the protocol, available at https://platform.adex.network.
In 2021, the Ambire team began working on Ambire Wallet: a full-featured cryptocurrency wallet for anyone from the absolute beginner to the crypto and DeFi pioneers.
It brings a number of innovative features like automatic gas management, hardware wallet support for military grade security.
With Ambire wallet, anyone can easily benefit from the crypto and DeFi industries without dealing with complicated interfaces, or learning complex concepts. It handles everything under the hood so that users can focus on the actions they want to perform and nothing else. This intuitive wallet helps people avoid stuck transactions, protect their crypto assets and skip the overwhelming learning curve of DeFi protocols and tools.
With a crypto-enabled debit card in the pipeline, Ambire Wallet will also allow users to purchase crypto with fiat and easily spend their crypto assets for everyday transactions.
