IDEA Food and Beverage

Strategic marketing and business development consulting agency, specialized in the food & beverage sectors.

We operate internationally by developing the strategy and projects of our customers in order to make their projects successful and profitable.

During our consultancy we start from the initial market analysis, we develop the product of our customers refining it basing on the evidences of the analysis, we create the market entry strategy and the subsequent marketing and communication strategy, finally we create the actual communication and we develop the communication campaigns in both the online and offline environments.

In particular, over the years, we have developed - thanks to our specific industry - close and bold relationships with journalists, editors, opinion leaders, food and wine critics, tasters and companies in the food & beverage sector, at an international level. This is an asset built over the years that we make available to our customers for the development of their business, both through direct relations with the press and through the identification of potential stakeholders.

We have developed a particular experience regarding the development of retail expansion projects for sales outlets - even in the case of internationalization - and regarding the re-positioning in the market of companies wishing to elevate and differentiate their business and margins.