Vetrina Live, the European eCommerce platform launches in Spain to help small-medium companies easily digitalize their businesses
Lasting Dynamics CEO Michele Cimmino announced today the new launch and expansion of Vetrina Live, an innovative eCommerce service in new markets, starting with Spain.
Covid-19 built the need, Lasting Dynamics built the product
Vetrina Live idea was born in March 2020, during the first Covid-19 lockdown and created by the team at Lasting Dynamics with the objective to quickly build an easy-to-use product that would help struggling companies who needed to close their physical stores in Italy, to still keep operating online.
Digitalisation in the Italian economy has been growing steadily but not fast enough. Pre-pandemic, Italy had one of the lowest rates of eCommerce penetration in Europe – accounting for just 5% of total retail revenues. But online shopping surged during the lockdown as bricks and mortar stores shuttered their doors in early 2020. The grocery sector drove much of this growth in Italy’s eCommerce – accounting for 25% of products and services bought online for the first time since lockdown, our data shows.
In 2020, the number of digital buyers is at 2.14 billion and nearly 70% of shopping decisions begin online
"if the business does not have an online presence they really do not give themselves a fair chance to survive the pandemic," said the CEO Michele Cimmino, "and we wanted to change it - and so we did, offering Vetrina Live for free to all Italian shops for the entire emergency period having two simple goals in our minds: make it super-easy to use and understandable for everyone, even for the butcher with the shop around the corner, and take 0 commissions on sales! After the lockdown, our Mission hasn’t changed: we continue to develop the easiest eCommerce platform on the market and to help micro-entrepreneurs bring their activity online with an easy to access process made for everyone."
