The project of my newborn individual firm - Freelancer - Freelancer Surico Luca with Intercultural people brand as well as Startup incubated at Tecnopolis Scientific and Technological Park Scrl of the University of Bari Aldo Moro as part of the AYEN Project - Active Youth Entrepreneurship Network for promotion of the territory with my services of local activities of digital and traditional operational marketing such as social media manager, copywriter, promoter and partly marketing consultancy / project management / business development and training in business administration / management is based on key purposes such as interculturality, Europe, marketing, tourism, local development and economic - social cohesion by means of a value proposition oriented towards an urban - territorial business concept and model under study and development that can be replicable in several Municipalities of the city of Bari, in other Municipalities of the City M metropolitan of Bari, in the rest of Puglia and in the future in the rest of Italy, through an Italian and European brand, to be implemented through B2B activities, with citizens, hikers, visitors and tourists the recipients of the activities of the client or affiliated partners, B2C part with the methodologies of the business model Canvas, advertising campaigns and lean management slowly.