Globalisation, like cross-culturalization, is an inevitable process of the 21st century. On one hand, the world is becoming more homogeneous; not only are distinctions between national markets fading, but for some products they are disappearing altogether. On the other hand, the differences (in terms of cultural factors) among nations, regions, and ethnic groups are becoming more and more obvious and reinforced. This is why brands and marketing messages may be interpreted differently from one culture or language to another.
Space 360 is a leading cross-cultural communication agency in Sweden that engages and connects consumers across languages and cultures. We offer communications solutions to businesses and government authorities for targeting various market groups both domestically and internationally-solutions that involve considering cultural differences when planning campaigns and media, and realizing the need for a balance between localization and globalization. Most importantly, implementing strategies that respect cultural differences while unifying the message in the communications, or - as we like to put it - connecting cultures.
We are grateful for our client base, which ranges from numerous Swedish authorities and universities who want to communicate with immigrants, ethnic minorities and tourists to several global companies who wish to market themselves towards specific consumer groups in Sweden and abroad.
Space 360 offers the following services:
• Strategic planning, cultural analysis and cultural insights
• Cross-cultural communication and multicultural marketing
• Translations, copywriting, transcreations (60+ languages, industry specific)
• Graphic production and graphic adaptations
