In our blog, we already covered POS (Point of Sale) systems and all the nuances related to the specifics of working with such software in full detail. However, this is not the only option that may drive your sales growth and improve customer satisfaction. There are other systems that can help with the management of business products, assets, and sales more efficiently and effectively. PIM (Product Information Management) and DAM (Digital Asset Management) software are some of those systems.

Therefore, in today’s article, we want to talk more about those two and compare them a bit with POS to make sure you understand the differences between all three and have better strategic business planning. So, let’s dive into the depths of Product Information Management, Digital Asset Management, and Point-of-Sale systems.

What Drives Sales Growth?

Before exploring the special aspects of each software solution, let’s get to an understanding why even these systems matter. It is worth noting that each company strives to build a solid strategy of growing and promoting its business by including different factors, which need to be covered. Thus, the following points can be derived as the key ones:

• Investment in outsourcing teams. If your company doesn’t specialize in software development but simply provides customers with products or other services, your team won’t have time and technical expertise to develop a CRM system or other software that can improve your business processes. In this case, an IT outsourcing software development company can help and create an application with required features or modernize the one you already have;
• Ensuring your team doesn’t lack experts. Having a full team of various experts always wins over one person that is doing all the job. The more different views, experiences, and skills the team has, the better. Thus, it is possible to cover the bigger amount of tasks and spend company resources wiser;
• Content creation. High-quality content that provides value to your target audience and showcases your expertise and authority is another key factor. Make sure that the content is optimized for search engines and the keywords match your customers’ intent and pain points. It greatly helps in promoting your products;
• Establishing partnership and collaboration. It is a powerful way to drive sales growth for your business, because it can improve the process of reaching new customers, expanding your network, enhancing your reputation, and creating value for both parties. Building successful partnerships requires careful planning, communication, and execution;
• Leveraging tech and data. This factor can help you to optimize your sales processes, understand your customers better, personalize your offerings, and measure your performance. For example, you can implement a data-driven culture in your organization and utilize predictive analytics for forecasting. Adopting personalized selling based on customer data and integrating data across multiple platforms also highly impacts the sales growth.

It is clear that more than two thirds and sometimes even a half of your team’s tasks will depend on the tools and systems that are used. That is why, as a company that has a broad experience in developing software solutions, we decided to take 3 most popular systems used by companies for the growth of sales and compare them to let you better understand all their nuances.

Read Also Top Sales Tools and Technologies. What to Look Out For

Finding Similarities and Differences Between All Three

PIM, DAM, and POS are systems that encourage the management of businesses’ different aspects. Depending on the type and size of a business, one or more of these systems may be beneficial to improve its performance and profitability.

PIM (Product Information Management) System

Let’s start with the PIM systems. The main goal of this type of software is to store, manage, and distribute all the information and content related to a product. The data may include the product’s attributes, description, SKUs, images and videos, prices, specifications, and so on. With the aid from such an application, it is possible to collect, enrich, and distribute this data across multiple channels, including e-commerce platforms, marketplaces, websites, internal company systems, etc. Product Information Management system is mostly ideal for businesses that have a large and dynamic product range, such as retailers, manufacturers, or e-commerce platforms.

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The system ensures data consistency and accuracy across all channels, because it is processed in real time, and optimizes the product lifecycle management. As a result, these processes ensure better cooperation between company departments and enhance the customer experience and satisfaction. So, if you need to manage a large product catalog across multiple sales channels and want to make the process more automated, PIM can be of great help.

DAM (Digital Asset Management) System

The next tool in our list is DAM software, which is able to handle all the digital assets that are not directly related to a product. They include logos, documents, images and videos, presentations, marketing materials, and more. The processes of the Digital Asset Management systems are basically centered around the digital marketing materials required for a company’s marketing campaigns. The application lends a hand in organizing, securing, and sharing these digital assets as well as to maintain brand identity. Usually, DAM is used by those businesses that have a lot of digital assets to manage and distribute, such as media companies, agencies, or educational institutions.

What differs it from PIM is that while both systems can improve the quality and consistency of the information that business shares across different channels and platforms, they have different purposes and features:

• DAM includes all digital assets of the company, while PIM covers only those that are related to the company’s product;
• Besides that, DAM is mainly used by marketing teams, while PIM fits better the tasks that the sales team or product team performs;
• Also, the key goal of DAM is to ensure brand consistency and protection. PIM, on the other hand, ensures product’s data consistency and accuracy.

POS (Point of Sale) System

Considering that we already covered this type of system earlier in our blog, let’s just look at the differences between this software and the other two. PIM, DAM, and POS are three separate tools that enhance businesses in their procedures and growth of sales:

• While PIM handles the product data that customers see before they buy and DAM deals with digital brand assets, POS helps with the transaction data management;
• PIM is mainly used by product or sales teams to optimize product information and distribution, and DAM is the tool that a marketing team uses. As for the POS system, it is mainly used by sales teams to facilitate customer service and payment;
• PIM focuses on the product information before the purchase, DAM centers around the brand content before and after the purchase, and the goal of POS is to provide customer service and deal with the payment during the purchase.

What to know which businesses can benefit from implementing PIM, DAM, and POS, how AI can be used in Sales and Product Management, and how to integrating PIM, DAM, and POS into CRM or ERP? We've got you covered! Continue reading our article to find out: https://xbsoftware.com/blog/pim-dam-pos/