A comprehensive comparison: Good User Experience UX vs. Poor UX
At the most fundamental level, good user experience (UX) design solves difficulties while bad UX design produces them.
But how does a decent UX compare with a subpar one?
This comparison will help you better understand the role of UX:
Good UX is always based on human-centered design (HCD)
A designer starts by understanding as much as they can about the users and creating as many prototypes as they can establish on their learnings. They then interview them and iterate upon every new finding. This ideology is at the foundation of good UX practice. It guarantees your product is accurate when it hits the market because its design is informed by the users it aims to target.
Bad UX is ignoring human-centered design
It is simple to put yourself up for the loss when your design is established on assumptions that you hold about a specific product. A common pitfall is getting too close to the product or falling in love with the product. In these situations, people perceive themselves as professional. Now, because they’re professional, they already understand the product, and what it is attempting to accomplish. They even know the kind of people who will utilize it. So, they do not want to check whether people will want it or discover it helpful! This practice ensures their product will have unconscious bias baked into its design. It will be appealing and useful to them only.
Good UX is delightful and transparent
Good UX is designing a transparent, smooth onboarding procedure that pleases its users. One way to attain this is through a procedure called moderated user testing. This is where a user investigator sits with a participant and brings them to conduct an onboarding procedure The tester monitors their performance and asks for acknowledgment of their understanding. Depending on the fidelity of your prototype, this can be performed across two to eight participants to catch helpful, unbiased data.
Bad UX ignores the need for transparency
Bad UX conducts the above to obtain a successful onboarding process but ignores the desire for transparency by hiding additional expenditures or outcomes of subscription. For example, some platforms may show that service is free of charge until the last confirmation window, or not give an opt-out option for the permission of, data sharing or email subscriptions at the final stage of onboarding. This category of design is called a ‘Dark Pattern’ in the UX world.
Good UX is apparent, helpful, and useful
Good UX makes sure your content is obvious, valuable, helpful, concise, and on brand. Involving your copywriter or UX writer in the initial stages of investigation and find – as well as the validation phases of user testing – will allow this. For example, workshops, focus groups and moderated user testing will give great understanding to your writers. These sessions help your writers create a powerful sense of empathy and insight into the users they are writing for. They can recognize instants that require the right content to promote the user’s journey. They might even discover chances to delight the user through their intelligent use of words. This participation is important for them to fix the tone of voice (TOV) your users respond to best. It also enables them to formulate a UX content strategy for your product.
Bad UX confuses, guilts, and shames
Bad UX utilizes content to complicate, mislead, embarrass or shame users into action. For example, when providing users a choice to take an activity that will go against the commercial interest of the product, you guilt them into your preferred outcome. This is known as 'confirm shaming.'
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