Everything You Need To Know To Build A Website For Your Business

Digital marketing is ever-evolving. It's never too late to get into e-commerce and generate leads from the internet. Your business can easily compete with others, even as a new entrant in the market. However, the one thing you can't afford to do is make mistakes.

Many companies in your industry may not have created a website yet, but many probably did years earlier. They've made mistakes and learned from them. You have to make all the right decisions to claim your piece of the pie as quickly as possible.

For the in-depth overview shared in this article, we reached out to the professionals at Xpeer. The B2B matching service uses AI to find service providers that best fit your needs. They have thousands of web development companies based in the UK, US, Canada, Germany, and other business centers of the world. 

Here's everything you need to know to build your website.

Choosing a Domain Name

A domain name is the main address of a website. Your domain name has a major role in your e-commerce success. It is critical for a good impression and even helps optimize your website for search engines. Here are some things to consider when choosing a domain name.

· You have to ensure the domain name is readable and easy to spell. If the reader has to stare at the domain name for a minute to figure out the individual words, it's not a good name. 

· Your first thought may be to go with your company name. However, the domain name might be unnecessarily long if you have "LLC" or "corporation" in your name. Your brand name may be a better choice.

· If your brand name domain is already taken (which is often the case), consider changing your brand name to something that's not already taken. This will help you more than adding something like "LLC" or (God forbid) a number in your domain name. Use this opportunity to get creative and choose a name that's short, crisp, readable, and highlights what makes you different.

· A ".com" domain extension is preferred for businesses instead of ".net" or something else.

Getting a Hosting Service

You need a server to host your website. There are three main types of hosting services you can choose. These are:

Dedicated Server

A dedicated server is one that's entirely dedicated to your website. This means the performance of your website only depends on the traffic to your website. A dedicated server gives you the best performance but costs the most. 

Shared Server

A shared server may be a good option if you're a small business. Shared servers only cost a fraction of dedicated servers, but your website's performance may be limited when there's more traffic on other websites sharing the server.

Virtual Private Server

A Virtual Private Server is a shared server that can act as multiple dedicated servers. For small to medium-sized businesses, a VPS is the most reliable option. A VPS costs more than shared servers but not nearly as much as dedicated servers. VPS is also more secure than a shared server. 

If you're not sure which type is right for you, web development companies can help. Use Xpeer AI to find web development companies that specialize in businesses similar to yours.

Hiring a Web Design Company

Web design is the actual look of your company. Your web design can differentiate between overwhelming success in digital marketing and utter failure. Today when there are so many tools to make websites look and feel unique and impressive, even small businesses can't get away with a cheap design. Most customers don't trust shady-looking websites in the first place. 

Choose a web design company that has worked for brands similar to yours. They know which design elements would impress your audience the most. Use Xpeer to find web design companies rated best by businesses like yours.

Choosing A Content Management System 

A content management system (CMS) helps manage your website once it's designed and launched. You will also use a CMS to add blog posts to your website. The most popular CMS for e-commerce websites today is WordPress. It's fairly easy to use and has almost all the features most businesses need. 

Drupal is another common CMS. Drupal has more features but requires a learning curve. If you need an uncommon feature like a complex taxonomy for your website, Drupal or some other CMS may be better. If you're overwhelmed by this, a suitable web development company may help you decide. 

Hiring a Web Development Company

Web development companies do all the hard work of coding the web design and bringing your website to life. Web development companies are civil engineers if a web designer is an architect. An experienced web development company will ensure the website works properly on different platforms, so visitors get the desired experience. 

Xpeer has over 3000 top global web development companies in its database. Xpeer AI will do the heavy lifting for you and find the handful of companies most suited for your business.

Hire Top Web Development Companies in the US, UK, Canada, and Germany

Many web development companies also offer web design and other essential services for starting a website. Xpeer AI analyzes the thousands of companies in its database to find those that received the best reviews from businesses most similar to yours. They have the top web development companies in the US, UK, Canada, Germany, and other worldwide regions. 

Want to kickstart your e-commerce journey? Visit Xpeer now!