Not investing in UX can hurt you - Know the cost of Poor User Experience UX

Bad UI is expensive, as Citibank previously understood when a worker accidentally wired 100X the intended amount, costing Citibank $500M.

There is not only one expense to bad user interfaces. The price manifests in various ways:

• Support costs: Consumers can’t figure out how to self-serve online. Support costs
• Inefficiency costs and disgruntled customers: Customer service takes always because the software is slow or unmanageable.
• Training costs and failed hires: Reps require weeks or months to educate before they can be turned loose.
• Costly mistakes: Post-it notes and wiki pages attempt to define what users want to do.
• Lost insights (invaluable!): Users almost don’t utilize the software, or don’t input the data you need them to.

Software development isn’t inexpensive, so why do these problems occur? We discover that the difficulty is more about what doesn’t occur than about what does. Companies discover themselves with bad user interfaces when they don’t:

• Know users, and what they want.
• Prepare time to understand what’s being created before creating it, throwing drafts away if they have to.
• Document the design objective adequately.
• Test in with actual users about what they’re planning, to be certain it’s clear and fulfills the demands.
• Make time to iterate based on user response.

Great UX techniques bring user understanding and planning to the table before creators create. When you take the time to discuss it with users, structure it out, and check it with users, you understand whether what you’re creating hits the mark before you’re extremely distant down the way to course-correct it.

Better software makes customers and employees happy. And it can save a fortune.

The cost of poor UX

The outcomes of poor UX always add up to some sort of tension for the user and the bottom line is that users are seeking seamless experiences. Tension leads to frustration and when frustration occurs, you might detect any of the following results:

Users don’t register

What goes on? Of course, the customer abandons registration. If you’ve made registration a contingency for using the app or website, say goodbye to the user. The true cost here is hard to measure, but you could look at it this way; if you’ve spent marketing dollars on driving paid traffic to your app or website, but that traffic delivers a bad conversion rate, you’ve failed to see decent ROI on marketing spend and you’ve lost coming earnings from the lost user.

Shoppers abandon the cart

“Customers abandon carts for all kinds of reasons, but the different reasons can mostly be boiled down to friction.”

If your business involves mobile or e-commerce, then you clearly can’t afford to have poor UX become a problem. Very clearly, it can cost you the core money-maker for your business; making sales to consumers.

Support gets inundated

A poor UX design can cause many more requests to be made to your support team than you may have anticipated. This can be costly for you in several ways:

• You may require to employ additional team partners to look after support requests.
• Team members might be pulled in to help, distracting from the task they generally should be doing.
• Customers who aren’t happy are very likely to just leave. If you’re receiving a lot of extra support requests, how many are not annoying to contact you and are simply leaving?

Productivity is impacted

New technology can be a big means to increase productivity in a team, but what happens when said technology is not up to scratch?

Do not let poor UX hamper your business progress; hire a professional from Xpeer now and stop worrying.