What is Amazon Marketing?
Effective sales and business planning aren't just about manufacturing a product. It should be tailored to meet the needs of the masses. Then you have to tell the audience how it will benefit them too.
After that, you need to make it available to the audience. If you wish to make your product available to a new target market or audience, it needs to reach them in time and, of course, intact. That is the whole concept of marketing.
That is where Amazon Marketing comes in. Amazon marketing is all about ensuring your product reaches the right target market. It's about making it visible and standing out from the hundreds and thousands of listings we have on the platform today.
Thanks to the increasing number of sellers using this platform, many old sellers also turn to Amazon to increase their sales.
If you are a seller, you would know how important it is to market your products on the right platform.
Why is Amazon Marketing Important?
Someone new to Amazon may think that once you place your products on the site, you can just start selling. Quite simple right? However, that's not how it works.
With a basic product listing, your sales won't surge; you may get a buyer or two who come across your products, but that won’t help you meet your bottom line. Marketing efforts can only fill the gap here.
Unless you market your products right, you won't get the attention and sales you seek. With Amazon marketing, you use the tools and strategies to sell your products on Amazon.
Plus, Amazon marketing is very effective as it ranks you better in the search results. So whenever potential customers want to buy a specific product, they are more likely to find your product first.
However, you need to have a solid marketing plan in place to market your products on Amazon. That way, you’ll not just get more leads, but more people will flock in to buy your products.
Amazon Marketing Strategies
While it sounds simple on the forefront, marketing doesn't come with a manual. As a result, there’s no one way to go about promoting your product.
But building an effective strategy involves specific steps or techniques to get your product to the right people. So let's look at a few key strategies here.
Amazon SEO
Amazon Search Engine Optimization is one top-of-the-line strategy used to increase visibility. It's all about the keywords and placing your products around those words to appear in relevant searches.
In this strategy, you work on the product description to get your product to rank atop the search results. This can be done by using a lot of details about your product.
You can also get good results by incorporating certain terms or tags. That way, more people would be able to find you and buy from you.
Amazon PPC
There’s also another strategy called Pay-per-click advertising. Now Amazon allows three types of ads you can display.
Sponsored Product Adverts
These ads are placed at the top of the search results. So when the users look up a product, they also see yours right at eye level.
So in case, they can't find what they are looking for, or just for the impulsivity of the moment, they may click on your products too and become potential leads or ultimate buyers.
Sponsored Brands
These are more like ads for sponsored products. These come at the top of the search results. However, the difference is that these ads aren’t about related or similar products.
These ads show your brand and unrelated products in the search too. So it works best with impulsive buying and directs individuals who may be on the lookout for other products to your listing.
Product Display Ads
These are relevant ads to the search but not of the same product. Complementary products or substitutes come in this category. For instance, if customers buy a cell phone, they will see a product display ad for a screen protector, mobile cover, etc.
So there’s relevance there, and though they may not have initially set out to buy your product, they may find it necessary to buy it once they see it along with the initial purchase.
Most successful businesses use not one but a combination of these ads to promote their product. This enables them to reach a vast customer base. Maybe some of them were not your direct customer market initially, but once you are visible to them, they may turn to your storefront.
Amazon Review Management
Next, we have the review management. Customers who buy your products often leave a review on your page.
This is important because all's well as long as the reviews are good and positive. The problem comes whenever there’s even a single negative review.
You need to ensure it is addressed as soon as possible. For that, your agency must work diligently to ensure no negative review stays unresolved or negative forever.
Contact the customer and try to make up for their bad experience quickly. Emarketing works fast as a forest on fire, so the earlier you respond, the more effective the result will be.
Moreover, to get positive reviews from customers, you can also email them, offer rewards for the reviews (Early Reviewer Program), or provide some incentive to leave positive words about your brand.
Other Strategies
Remember, all marketing efforts needn’t be directed on your Amazon page. You can use other platforms and market your Amazon page there too. A few good options include:
Email Marketing
Emailing your clients is a great way to connect with them. But, first, create your list of subscribers composed of those individuals who wish to subscribe to your website.
Then carry out direct communication with them and tell them about new offers, your Amazon store, and advertise all the products you want them to see and buy.
This is also a good tool for remarketing.
Search Engine Marketing
This isn't always used on Amazon only; you can also optimize your visibility on Google. There are many ways to do that, like running paid ads linked to your amazon page. This is a great way to expand your customer base.
Social Media Marketing
Users spend a considerable amount of their time today on social media only. Today we have platforms like Twitter, Instagram, Facebook, LinkedIn, and TikTok. These are great avenues for marketing your products as they open up a whole new space for you to connect with these individuals.
Things to Consider Before Hiring a Firm for Amazon Marketing
Hiring an agency to take on Amazon marketing for your products is not quite simple. You may have several agencies lined up, selling their services at compatible market rates. First, however, it is important to set out your goals and know a bit about the market, how these agencies work, and do a background search before signing your contract with them.
Here are a few factors to consider before taking on an agency for Amazon marketing.
Experience
Always ask for the portfolio from the agency before hiring them. Look at their clients, the number and types of projects they have worked on, and the success rate.
One thing is important here, it is all about creativity and being able to carve out a personalized strategy in accordance with your product. So those agencies that rely on a single process or follow the norms and stick to one way of working may not be the ideal choice.
The Team
Conduct an initial meeting with the team who will be working with you. Then, assess these individuals, and check their qualifications, credentials, and experience.
You need energetic, young individuals, but at the same time, you also need people with experience and wisdom to know what would work and what would just backfire. So the team should ideally be composed of people from different backgrounds and demographics.
Skills and Tools
Since it is all about ecommerce and working on the online platform, the agency must be equipped with the right tools and have the skills to work on marketing and especially SEO-based tools.
Make sure they are all tech-savvy and not new to the job. So they can also look into problems and other glitches as and when they occur.
Goals
You and your agency should have the same goals and objectives. Make sure to have a written set of goals and share those with them first. That way, they would have a clear directive on what you wish to achieve.
Culture
You and your agency's working environment and organizational culture should also be aligned. If an agency has a different vibe that goes against your culture, you won’t be a good fit for the future.
Mistakes to Avoid
Finding and hiring the right agency for your business is as important for growth as your vision and plan. If your agency doesn't match your culture and lacks the skills and expertise to help market your products the right way, you will be far off from achieving your goals.
Let's look at the key mistakes to avoid when taking an agency on board.
No Objectives
Make sure to set the objectives and results you wish to achieve in writing before you set out to hire a marketing agency. Thereon, the agency would be able to devise a strategy and process to help you achieve your goals.
There must be a clear set of goals or objectives you wish to achieve so you can gauge the marketing strategy's performance against specific benchmarks.
Overlooking Hidden Charges
When it comes to pricing, ask them clearly and in-depth about the pricing structure. Make sure to discuss all hidden charges, fees, and special service charges that are otherwise not included in the plan.
Avoid any shady agency as they may add up various charges and overcharge for services you don’t even need. Get a clear outline and everything you will be charged when hiring them.
Not Considering Skills
You need to have an agency that is adept in marketing tools and knows all SEO measures. Today we cannot do without a thorough understanding of these skills.
We have come way beyond building basic websites, social media pages, and online listings. Instead, it’s all about knowing where to promote your products and how to be more visible to your target audience.
Your agency should be well equipped with the tools and knowledge to make it happen for your products and services.
No Background Checks
Doing some background research is the first prerogative in hiring an agency for your business. Check for the reviews, previous projects, credibility, and testimonials of the agency you are hiring.
Remember, it’s not just about your money; your business, reputation, and all your efforts are at risk here.
Playing Safe - Hiring a One Best Strategy Using Agency
Many new businesses like to play safe and go for an agency known to stick to just one marketing strategy. The best agencies adopt various strategies, each customized to the needs of a specific product, service, or industry.
So if one strategy works for most of the clients an agency has on its panel, it is no guarantee that it would work for you too.
They need to understand the intricate details of your business and tailor a strategy for your product and requirements. Only then would you be able to market your products right and achieve your end goals.
Hire the Best Individual Taxes Firms through Xpeer
Amazon marketing is the future; it's about getting your product to the right audience. This is something most businesses may need help with. Hence they need to appoint experienced, skilled and adept agencies to help them achieve their targets for growth.
That’s where Xpeer comes in. We have a panel of the best Amazon marketing agencies who can help you achieve your goals and go up the ladder to growth, success, and reaching your borderline effortlessly.
Connect with us today and find the best fit for the job.