How to Combine SEO And Email Marketing for Better Rankings

Businesses have been using email marketing as one of the most effective strategies to generate leads and increase sales, with an average ROI of $42 on every $1 spent on email marketing. When it comes to content marketing and optimization, nothing surpasses the efficiency of search engine optimization (SEO). Together, these two powerful marketing methods form a perfect equation for business success. But the question is, how can businesses use this odd yet powerful combination? Here are five ways you can use SEO with email marketing to rank higher in search results:

Segment Customer Email Lists

For SEO ranking through email marketing, it is important to segment your email listings according to customer types and their preferences. Segmented email campaigns have far-reaching benefits. Businesses increased their revenues and sales leads by 24% last year. The content you create for your website and newsletters is general, and customers may not be interested in going through it. Segmenting email lists ensures the right content is sent to the right customer. 

Send Personalized Content

Customers like special attention in emails with their names mentioned at the top instead of “Dear customer.” Similarly, customers are more likely to read and respond to emails with personalized content that suits them individually. Emails designed to engage customers based on their preferences and inclinations successfully generate web traffic and leads. Google and other search engines can sense the increased click-through rate from emails and ranks the landing pages of these links accordingly.

Use Links in Emails

Designing an SEO email means optimizing content with organic keyword placement inside the email, as well as adding backlinks and call to action (CTA) buttons. The purpose of email marketing is to encourage subscribers to take action. Optimizing email content and adding links to blogs, service pages, or the home page increases the probability of organic clicks.

Include Newsletters to Your Website Content

As much as SEO techniques help in email marketing, the reverse may also be applied to create engaging content for customers on your website. You can use email newsletters and create enticing blogs with SEO best practices and on-page SEO links. No matter how valuable your email newsletters are, it’s pretty rational that Google will not sense these emails to rank your websites in search results. Instead, when the same content is added to your website as blogs, Google and other search engines will immediately index it.

Encourage Customers to Share Your Content

Add links to social media websites and applications inside your newsletters and encourage customers to share your content. Although sharing on social media does not help you rank higher in search results, however, sharing links to content on social media increases the click-through rate, which is one of the criteria for ranking search results.

Hire the Best SEO and Email Marketing Companies through Xpeer

SEO and email marketing trends may not be as easy as it looks. Outsourcing digital content marketing helps businesses get professional help for boosting web traffic and creating a sound presence on the internet. With Xpeer, you can find and compare dozens of SEO and digital marketing companies.

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